![]() The article below outlines the various ways your company can advertise with Spotify and access ![]() When thinking about your marketing budget, it is essential to consider how aĬampaign using Spotify, a hip, sexy trend in advertising, is beneficial for your business. Last September, Spotify launched a self-serve advertising platform called Spotify Ad Studio, demonstratingĭedication to pulling in more advertising revenue and becoming more accessible to smaller companies. Spotify was voted Ad Age’s 2018 In-House Agency of the year, and the investment bank GP Bullhound has predicted that Spotify could become the third largest online advertising platform (behind Facebook and Google). You can also sponsor a session on Spotify, where your brand can offer your consumers an uninterrupted thirty minutes of music in exchange for viewing your video. Companies have the option to make branded playlists with their logos and an optional link to a landing page. The desktop and web format also features display ads and overlays that can take While it is the most common way companies advertise, it is not the only way to reach Spotify’s audience. While sixty million Spotify users listen by paying for a premium, ad-free account, there is currently an open market of eighty million subscribers who regularly experienceįor people unfamiliar with this streaming mimbar, in between every few songs, approximately every fifteen minutes, Spotify plays an audio ad that a user is not able to skip. The music streaming service Spotify has rapidly moved to the forefront of the music streaming industry, and companies are taking advantage of Spotify’s reach to interact directly and advertise
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